Three traders are currently being investigated by the Fijian Competition and Consumer Commission – following issues raised by consumers regarding unfair trade practices.

It is alleged that the three prominent traders operating Fiji wide, were engaging in “Bait Advertising” and “False and Misleading Advertisements” – which are in contravention of the Fijian Competition and Consumer Commissions Act 2010.

The traders extensively advertised a number of items on “sale” and on “special”, however, it was brought to the FCCC’s attention, that when consumers ended up in the stores, the items were either out of stock, or sold out.

The FCCC through its advertisement monitoring, noted that the traders’ sale period was effective till a later date, hence they should have sufficient stock, to last the sale period.

It was also noted by FCCC – that despite the advertised items being out of stock and sold out, the traders continued to run paid advertisements, to lure consumers to their supermarkets.

The FCCC has begun its investigations into the issue, and the traders involved may be charged, for breaching the provisions of the FCCC Act 2010.

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