In light of recent news that a businessman in Florida has trademarked the word ‘bula’, the Fijian Government is laying the legal groundwork to contest the move on multiple fronts.

Attorney-General, Aiyaz Sayed-Khaiyum says that preparations are underway to lodge necessary documentation with the United States Patent and Trademark Office, and confirms that the matter will also be raised with the World Intellectual Property Organisation.

Sayed Khaiyum says that government, along with Fijians and friends of Fiji around the world, both shocked and outraged to hear of this blatant case of heritage-high-jacking.

He says that government will fight this trademark with every power international law affords.

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