Minister for Industry, Trade and Tourism, Premila Kumar, opened the 2019 Fiji Tourism Expo this week.
The Annual Expo brings together key agencies of the tourism industry and international travel agents to familiarise them with the various products that Fiji has to offer.
Speaking at the opening of the fifth-edition, Kumar reiterates on the the key role the tourism sector plays in the Fijian economy.
“Tourism is paving the way for Fiji’s growth. The Fijian tourism industry has remained resilient through the years,” Kumar says.
“We are a united industry, one that connects, builds bridges and moves the Fijian economy forward. We are an industry that has over the years learnt to be resilient in the face of crisis. We are an industry performing exceptionally well, contributing to more than 30 percent to Fiji’s GDP, employing 1 in 3 people.
“But we are also an industry that has the capacity to grow further to reach full potential. We have said this several times and I wish to reiterate that Fiji is more than a sun, sea and sand destination. We have spectacular mountains, unique wildlife, rich culture and heritage, lush green forests and progressive infrastructure.”
“Our industry is now worth $2 billion. We are well on track to reach the $2.2 billion industry target by 2021, as guided by the Fijian Tourism 2021- a sectoral plan for the Fiji’s tourism industry.”
This year, there are about 158 international buyers and 14 international media, who will be meeting more than 300 exhibitors with some coming from as far as Ukraine, Italy and Netherlands.