Well-established Fast Moving Consumer Goods (FMCG) distributor and manufacturer – Motibhai Group has added another internationally renowned brand to its distribution portfolio – Mars Wrigley Confectionery.
Part of Mars Incorporated, Mars Wrigley Confectionery was created in 2018 through the merger of Mars Chocolate and Wrigley.
This new partnership means that the Motibhai Group is the new distributor of the world-renowned chewing gum brands like P.K®, Juicy Fruit®, Extra® and Eclipse®.
Motibhai Group director, Rajesh Patel, who heads the FMCG division said the company has been distributing Mars Incorporated brands like Mars®, Snickers®, Bounty®, M&M’S®, Twix® and Maltesers® for many decades now and the acquisition of Wrigley’s has further strengthened their association with an already existing and loyal supplier and business associate.
“We have been chosen as a partner by Mars Wrigley Confectionery by no coincidence – this is a result of our long association with Mars Incorporated’s products and their confidence in us. Our FMCG team and the entire management of Motibhai Group is excited about this new development,” Mr Patel said.
“It is very encouraging to note that Fiji is the first market whereby Mars Wrigley Confectionery has partnered with a sole distributor to look after all its brands,” Mr Patel added.
Headquartered in the United States of America, Mars Incorporated has net sales of more than $35 billion in over 80 countries through their four business segments – Petcare, Confectionery, Food and Mars Edge.