The cruise industry is becoming an important sector for the Fijian tourism industry.

The Permanent Secretary for Industry, Trade and Tourism, Shaheen Ali made these comments today while launching a six month study with tourism sector representatives, donors and business operators.

The International Finance Corporation, a member of the World Bank Group, is partnering with Fiji’s Ministry of Industry, Trade and Tourism and the cruise tourism industry to measure the economic impact of cruising in Fiji.

PS Ali said by surveying cruise passengers, local businesses, and cruise companies, this study will help them understand the sector better and how to continue to diversify the tourism products, improve the cruise experience, and ensure that cruise visitors spend more onshore and on local service providers.

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