The Ministry of Industry, Trade and Tourism (Ministry) and the Australian Government funded, Market Development Facility (MDF) yesterday signed a Memorandum of Understanding (MOU).

Permanent Secretary for Industry, Trade and Tourism, Shaheen
Ali, and MDF Fiji Country Director, Victoria Carter, officiated the signing of
the MOU which will establish a formal working relationship and facilitate
Australian Government support for development of tourism, business outsourcing
services and micro, small and medium enterprises.

The Ministry and MDF have thus far collaborated by sharing
research, studies and the provision of technical advice when requested. 

“The work of the Ministry and MDF are closely aligned so we
are excited to formalise our partnership. Today’s signing will provide
opportunities to seek technical assistance in implementing key strategies of
the Fijian Tourism 2021,” highlighted PS Ali. 

Some of the areas of collaboration the two organisations
will embark on are regional branding, niche market development and business
incubation services for young entrepreneurs. 

MDF Fiji Country Director, Victoria Carter, said she is
looking forward to working closer with MITT in support of Government’s national
development strategies and targets.

“We are excited about the prospect of working alongside the
key line Ministry for private sector development in the country and building on
industry and enterprise development initiatives, including the recently
established Business Processing Outsourcing (BPO) Council, Destination
Marketing Organisations (DMOs) and Fiji Commerce & Employers Federation’s
(FCEF) new MSME business accelerator service for women and young

This new agreement demonstrates the commitment of the
Australian Government to help Fiji to grow and diversify the economy”.

Present during the signing also
were Joanna Houghton, Counsellor for Development Cooperation and Sarah
Gwonyoma, Program Manager – Private Sector Development and Economic Growth of
the Australian Department of Foreign Affairs and Trade.

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