‘Going local’ is undoubtedly one of the most effective, and strongest strategies to deploy. Minister for Commerce, Trade, Tourism and Transport Hon. Faiyaz Siddiq Koya made these comments while at the Tanoa Hotel Group Fiji Trade Show.

He added “Going local’ should not just happen in the wake of the pandemic, but also in the future.

The Minister stated that many businesses and #Fijians associated with the tourism industry are suffering, but even during this difficult time, there is hope through those who have still laboured on.

“This is why we’re here today – to see one of the pioneers of the Fijian tourism industry, Mr Y.P. Reddy and his team, stage this trade show.

You’ve continued to keep the faith in #Fiji, and your potential, as a 100 per cent locally owned and managed company in business for over 50 years,” Minister Koya added.

Earlier this year the Fijian Government launched the “Love Our Locals” campaign to build consumer confidence and ignite economic activity in the tourism sector.

Minister Koya thanked the Tanoa Group for using this platform to introduce guests to new experiences, under the Campaign.

The Minister also confirmed that over 5,000 applications for Concessional Loans for Micro, Small and Medium Enterprises (MSMEs) have been assessed – out of which more than 3,700 have been approved at the value of $22.5 million.

He added that the Fiji Revenue and Customs Services has already disbursed close to $13 million to these MSMEs. “In an effort to support livelihoods, the #FijianGovernment introduced this initiative that will go towards existing businesses worst affected by the pandemic.

They will also go to aspiring entrepreneurs – including those who may have been laid off, but have particular skills to start their own business,” Minister Koya a said.

Five concessional loans recipients also met and thanked the Minister at the event.

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