A recent Fiji Bula Wantok Investment Roadshow held at the Madang Resort last week, generated great interest from farmers and businesses in Madang to supply primary kava roots to Fiji.
In a report by Post-Courier, Fiji’s Trade Commissioner to PNG, Navitalai Tuivuniwai says farmers along the North Coast of Madang have been supplying primary kava roots to markets in Fiji and other Pacific Islands for the past years.
According to statistics by the Pacific Horticultural and Agricultural Market Access Program, kava in Fiji is a 320 million fiji dollar industry, with domestic sales valued at 92 per cent and exports at 8 per cent.
Based on 2015 statistics, more than 20,000 farms or 58.3 per cent of farms around the country produce kava.
There has also been a surge in demand particularly from kava exporters in Fiji.