Sales is the backbone to any business, because the sales team generate revenue.
In order to have a strong sales force, more than seventy sale representatives from businesses around the country have gathered for a two days Sales Success Conference at Holiday Inn in Suva.
It is critical that businesses invest in their sales team says Shanye Thompson.
Thompson, a sales and leadership trainer with around 20 years experience says it is important that business grow, increase productivity and become more successful.
Thompson says productivity is an important factor for any business to survive and is crucial in oder for the business to increase profits.
Participant at the conference Viliame Waqalaivi says the conference is an opportunity for companies to learn fresh idea and would help the business develop.
The conference is organised by Leadership Fiji, a non-profit organisation that fosters the development and enhancement of leaders in Fiji.