Investment Fiji’s Trade and Investment Promotion team made a visit to Asaleo Care manufacturing plant in Nakasi to gain an insight on the company’s market presence in the Pacific and provide market access information.

The team included country market managers who look after products in key markets.Asaleo Care (Fiji) Pte Ltd is a leading personal care and hygiene company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine, Incontinence and Baby Care, Consumer Tissue and Professional Hygiene product categories. They have been in operation for over 55 years across Australia, New Zealand and the Pacific Islands.

The General Manager Pacific Islands, Mr Eldon Eastgate said their tailor-made products has specific target markets and product placement to suit consumer needs.”We demonstrate a difference through market-leading product innovation such as new product features, packaging and marketing that adds value for our customers and consumers.”

The company has a portfolio of market-leading brands which includes Libra, Handee Ultra, Purex, Sorbent, Drypers, Treasures, Deeko, Viti and Orchid. Essity licenses the Tork and TENA trademark to Asaleo Care for use in its local market which are their global brands. Investment Fiji team is assisting the company with export access to overseas markets and greater regional presence with targeted approach.

The team briefed the company on Investment Fiji’s role to assist businesses with product promotion and marketing Fiji globally.

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