Chairman of Hari Punja & Sons Pte Limited, Mr Hari Punja announced today that the company will be forming a joint venture with Taula Beverages Co Ltd of Samoa to set up a new Brewery in Fiji to service the Fijian market and simultaneously supply other Pacific Island Countries.
Taula Beverages Co Ltd of Samoa manufactures the famous “Taula” brand of beers and in a short span of eight years they now dominate the Samoan market with over 70% market share, ending the forty-year monopoly of “Vailima”, a brand owned by a subsidiary of Fiji’s Paradise Beverages Ltd.
According to Taimalie Charlie Westerlund, the Managing Director of Taula Beverages Co. Ltd., the simple reason the brewery gained momentum stemmed from the decision to commit to the German Purity Law (i.e. Reinheitsgebot).
Hari Punja & Sons Pte Ltd is a 100% Fijian owned entity and parent company of many successful businesses in Fiji including FMF and Bluegas.
Mr Hari Punja said the brewery would employ a highly qualified team with European training as well as the latest in German technology to produce top quality products in accordance with the industry’s strict manufacturing standards.
Under the management of the Joint Venture partners, each with years of experience through their own respective businesses, the new Company is confident of success.
The brand-new facility will be established on a 6-acre property in Suva housing the brewery, state-of-the-art logistical facilities and an office building.
The company intends to brew a variety of beers suitable to meet customer preferences. It anticipates their offering will come head-to-head with existing brands but are confident their proven experience, team
and modern infrastructure will be the right formula to overcome these challenges.
Mr Punja said that in the future the company also intends to explore Carbonated Soft Drinks in glass and canned formats as has been successfully done in Samoa. While not revealing much more detail, Mr Punja said the partners are excited with the new endeavour and aim to start serving the Fijian market in the very near future.
They look forward to the potential the new year brings once the pandemic subsides and tourism returns to the Pacific Islands.