Fiji wishes to open its shores to new and high-value markets.
The Minister for Industry, Trade and Tourism, Premila Kumar, while officiating at the 2019 World Tourism Day today at the Sheraton Fiji Resort in Denarau, Nadi, said this includes maintaining our key markets and also paying special attention to emerging ones.
Minister Kumar added the Fijian Government through the FT2021 (Fijian Tourism 2021) aims to achieve $2.2 billion industry by 2021.
“There have been notable achievements to date, including the completion of several studies on our niche markets, such as the Cruise Impact Study, Farm to Tourist’s Table, Destination Comparative Study and others of which work has begun on the implementation of recommendations from the studies,” she said.
According to the United Nations World Tourism Organisation, statistics show a global 3-4 percent increase for 2019, including strong outbound travel from emerging markets such as India and Russia.
“Fiji is not an exception.”
“Year to date October, arrivals from Russia noted a 39.6% growth whilst India grew 7.6% compared to the same period last year,” she added.
Speakers at the event included the Chief Executive Officer for Tourism Fiji, Mr. Mathew Stoeckel, Director of Marketing for Tourism Fiji, Ms. Emma Campbell and Brand Manager for Tourism Fiji, Sera Cawanibuka.