Pacific Trade Invest Australia (PTI), in partnership with the Fiji Hotel and Tourism Association (FHTA), conducted a successful webinar for tourism operators.

The webinar was PTI’s Digital Tourism Workshop for SME Operators in Fiji with a key objective to introduce the basic tools and skills needed for marketing online to improve visibility, grow their sales and increase profitability

PTI’s Digital Tourism Initiative provides support to help stakeholders get online or equip them with the right tools to build demand as markets open.

They also look into encouraging micro and small tourism operators to explore PTI’s newly launched Digital Learning Hub where customers can learn more about websites, channel managers, booking engines, and
other digital marketing tools.

FHTA CEO Fantasha Lockington says “Once the borders open up and the world starts travelling again, we want to see smaller businesses get direct bookings from potential customers and these trainings provide our members with a solid platform to work from.”

“These training opportunities allow them to be more familiar with getting their digital footprints out there, introduces them to payment gateways and conducting online sales more profitably,” she adds.

The FHTA strives to continually bring relevant training opportunities for its members and their employees with tourism’s current hiatus providing opportunities to prepare well for the eventual opening up of travel.

PTI Australia is an agency of the Pacific Islands Forum Secretariat (PIFS) funded by Australia’s Department of Foreign Affairs and Trade.

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