Digicel Fiji has appointed Farid Mohammed as
their new Chief Executive Officer (CEO). This is a milestone announcement as
Farid is the first local to be appointed to the top job since Digicel Fiji
started operations in Fiji in 2008.
Originally from Lautoka, Farid is a proven leader in the
business having served since 2006 in other Digicel Pacific markets, including
Papua New Guinea, Samoa, Fiji and Tonga in various roles. He is no stranger to
Digicel Fiji as he has previously served as the Chief Financial Officer for 4
years prior to taking up the CEO role in Samoa in 2017.
Farid has a Bachelor of Accounting degree and is a full
member of CPA Australia and an alumna of Wharton’s International Executive
Programme for Future Leaders. He is currently pursuing his Master in Business
Farid joins us from the Samoa business to take on the reins
from outgoing CEO, Mike Grieg.
During his 3 years as the CEO for Digicel Samoa, Farid
seamlessly implemented the new centralised operating model, delivered the
modernization of the network project and successfully connecting to the first
submarine cable bringing Samoa to the world stage with connectivity and
internet access. According to Farid, the icing on the cake was the Pacific
Games 2019 of which Digicel was the official sponsor.
Digicel Regional Chief Executive Officer, Shally Jannif
congratulated Farid on his appointment as the CEO for Digicel Fiji.
“Along with his strong grasp of the Digicel DNA based on the
senior roles and experience with us, he brings the right mix of commercial and
customer understanding coupled with a deep passion for technology and
innovation which can only be of benefit to our customers in Fiji. His
appointment comes at a time when we face such great uncertainties across the
world, and with his passion to provide the best for our customers assures us
that we will continue to serve our customers no matter what adversities we
face,” Shally said.
Farid stated; “I am delighted to be coming back home to the
Digicel family at a time when the company is forging ahead on its journey to
becoming a digital lifestyle partner for customers.” “With telecommunications
and technology central to the continued growth and development of Fiji,
I am committed to ensuring that our customers always benefit
from their association with Digicel.”
“It is during challenging
times that I take on the role that I have aspired for but with the dedicated
team I am confident that Digicel will play its critical role in ensuring our
people stay connected to their family and friends and businesses can continue